Artwork is a crucial element in branding and marketing campaigns for any business. However, the artwork creation process is often complicated and requires coordination among various stakeholders. Artwork lifecycle coordination is the process of managing artwork creation from conception to delivery. This essay will explore the different stages of artwork lifecycle coordination.
Artwork Brief Development
The artwork brief is a document that outlines the project’s objectives, requirements, and creative specifications. The brief should include details such as target audience, color palette, and preferred artwork format. The artwork brief development stage is critical because it sets the foundation for the entire artwork creation process. It is important to involve all stakeholders, including the creative team, marketing team, and project manager, in the artwork brief development stage to ensure that everyone is on the same page.
Creative Concept Development
Once the artwork brief is developed, the creative team can begin brainstorming and developing ideas for the artwork. The creative team may include graphic designers, copywriters, and art directors. The objective of this stage is to develop a concept that aligns with the project’s goals and the artwork brief. The creative team should present several options to the project manager and marketing team for approval.
Artwork Design and Development
After the creative concept is complete, the graphic designers can start creating the artwork. During this stage, the graphic designers may work on several versions of the artwork to ensure that it aligns with the brand’s guidelines and meets the project’s requirements. The art director should review and approve the final artwork before it moves to the next stage.
Artwork Review and Approval
The artwork review and approval stage is crucial to ensure that the artwork meets the project’s goals and requirements. The marketing team and project manager should review the artwork and provide feedback to the creative team. The graphic designers should incorporate the feedback and present the revised artwork to the project manager and marketing team for approval. Once the artwork is approved, it can move to the final stage.
Artwork Delivery and Distribution
The artwork delivery and distribution stage involve delivering the final artwork to the printer or digital platform. The graphic designers should ensure that the artwork is in the correct format and resolution for the printing or digital platform. The project manager should coordinate with the printer or digital platform to ensure that the artwork is delivering on time and meets their specifications.
Artwork Archiving and Retrieval
The final stage of artwork lifecycle coordination is artwork archiving and retrieval. The artwork should be archived in a secure and organized manner, making it easy to retrieve when needed. The project manager should ensure that all stakeholders have access to the artwork for future use and reference. Archiving the artwork also ensures that it is available for any necessary revisions or updates in the future.
Expertise They offer
- Proactively interacting with clients, cross-functional teams, and artwork studios.
- Coordinating artwork lifecycle services for new product launches, amendments to existing designs/products, marketing, sales/promotional designs, print vendor logistics, packaging, and more.
- Having expertise in creating multi-lingual artwork.
- Managing projects meticulously with clear transparency throughout the artwork process lifecycle.
- Providing intelligence-driven artwork regulatory insights.
- Providing regulatory support and approvals on artwork from stakeholders for Private Label Distributors (PLDs).
- Conducting risk and impact assessments before implementing requests.
- Specializing in driving end-to-end regulatory changes with proper control at every step of the workflow.
- Initiating the review and approval process before and after the artwork is created.
- Managing print vendors, including distributing approved artworks.
- Creating and maintaining various artwork documents related to each SKU and artwork component for packaging artwork submission support.
Advantages you might get
- Clients have a single point of contact for various stakeholders.
- provides artwork submission support to clients.
- has industry experts who understand supply chain and artwork pack management requirements.
- has regulatory expertise on various local and global submissions.
- has region-specific language capabilities.
- provides quick artwork turnaround times.
- offers compliance and audit-ready services.
- provides 24/7 support to clients.